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AI, search & marketing — in plain English
What’s actually changing in AI and search, and what it means for your business. No hype, no jargon — just what’s worth your attention.
LatestWhat AI Workloads Are Doing to BEMS Demand: An Operator’s ViewAI workloads have rewritten the energy and cooling picture for Irish data centres. An operator’s view on what that means for building energy management systems, and which Irish specialists are doing this work well.Read article →Generative Engine Optimization (GEO): The Next Evolution of SEOYou've noticed it already. Your organic traffic is drifting downward even though your rankings haven't changed. Your best informational content — the stuff that used to drive thousands of visits — is being answered directly by AI before anyone clicks through. And the question on every marketer's…How to Rank in AI Search Engines Like ChatGPT and PerplexityYou’ve optimised your site for Google. You’ve built backlinks, structured your content, earned solid rankings. And now your clients — or your boss — are asking a question you might not have a great answer for yet: “How do we show up when people search in ChatGPT?” Fair question. AI search is no…The Rise of "Answer Engines": What It Means for Your SEO StrategyYou used to optimise for search engines. Now you need to optimise for answer engines. The distinction might sound subtle, but it’s reshaping search in ways that fundamentally change how your SEO strategy needs to work in 2026 and beyond. Here’s what’s happening: the platforms people use to find…AI Content vs Human Content: What Actually Performs Better?Every marketer I talk to right now is asking some version of this question: Should I use AI to create content, or is human-written content still better? The honest answer is that it’s the wrong question, but let me explain why, and then give you the practical answer you actually need. I’ve been…How AI Is Changing Customer Journeys (And What Marketers Must Do)Your analytics dashboard is lying to you. Not deliberately — but the customer journey it shows you is a fraction of what’s actually happening. People are researching your product inside ChatGPT, comparing you to competitors in Perplexity, getting AI-generated answers from Google’s AI Overviews,…AI and Zero-Click Search: How to Stay Visible Without TrafficYour rankings haven’t changed. Your content is solid. And yet, month after month, your organic clicks keep declining. If this sounds familiar, you’re not alone, and you’re not imagining it. Welcome to the zero-click world. Zero-click search has been growing for years, but AI has accelerated it…AI vs Human Creativity: Finding the Winning Balance in MarketingYou’re under pressure to produce more content, faster, across more channels, with tighter budgets. So you turn to AI tools — and suddenly you’ve got a mountain of output that all sounds… the same. Generic. Safe. The kind of content that could come from any competitor. Meanwhile, the campaigns…SEO Is Dead? How AI Search Is Changing EverythingYour organic traffic is dropping. AI Overviews are answering your target queries before anyone clicks through. ChatGPT is becoming people’s first stop for research instead of Google search. And every other LinkedIn post is declaring “SEO is dead” with the confidence of someone who’s never…