The short version
A marketing brain that learned to build.
My background is in marketing, not just engineering. That order matters. I don’t start with a clever piece of technology and go looking for a problem to point it at — I start with the outcome a business actually cares about, and work backwards to the smallest system that delivers it.
So when I build with AI, I’m thinking about the same things a good marketer thinks about: leads booked, rankings moved, hours handed back. If a build can’t point at one of those, I don’t build it. That single rule keeps the work honest — and keeps it out of the “interesting demo that never earns its keep” pile.
The other half of the job is making all of it usable by people who don’t code. Most of the owners and marketing managers I work with are brilliant at their business and have no interest in prompts, pipelines or plumbing. My job is to hide every bit of that and hand back something that simply works, explained in language you can repeat to your team.
- Independent. You work with me directly — no agency layers, no hand-offs.
- Proof over promises. I’d rather show you a system already running than pitch you a slide.
- Built to last. The automations keep running after I’ve left the room.