I’m Leslie Gilmour, an SEO and digital marketing consultant and the Owner of BeFound, a Dublin-based SEO and digital marketing agency. I’ve been working in SEO since 2007, helping businesses turn search traffic into consistent leads and revenue.
Over the years, I’ve worked with companies in Ireland, the UK, and the US, usually stepping in when growth has plateaued, rankings have dropped, or when teams need a clear strategy that’s grounded in what actually moves the needle.
What I do
My work sits at the intersection of technical SEO, content strategy, and authority building, with cold outreach via email and LinkedIn, and Google Ads often used alongside SEO when it makes sense for faster learning and lead generation.
Typical projects include:
- SEO strategy & roadmaps (what to do, in what order, and why)
- Technical SEO audits (crawl/indexing, site structure, internal linking, performance)
- Content planning & optimisation (topic selection, briefs, on-page improvements, content refreshes)
- Link building & digital PR (building trust and authority in a way that lasts)
- Search + AI workflows (using AI to speed up research and execution without sacrificing quality)
- Conversion optimisation
How I work
I keep things simple: understand your business, diagnose what’s holding back your search performance, then execute a measurable plan.
That usually looks like:
- Audit & analysis: what’s happening now and what’s realistically achievable
- Prioritised plan: tasks ordered by impact (not by hype)
- Execution & iteration: implement, measure, refine, repeat
I’m a big believer in practicality, clear actions, clear ownership, and transparent reporting.
A bit more personal
Outside of SEO, I’m usually hiking. I’ve completed long-distance routes including the Camino de Santiago, and I spend time between Dublin, Glasgow, and Prague when I can.
Work with me
If you want help improving your SEO performance or finding the best way to improve your lead quality, or you’d like a second opinion on your current strategy, you can reach me via LinkedIn or through the contact options on this site.