{"id":3108,"date":"2021-07-12T08:21:03","date_gmt":"2021-07-12T08:21:03","guid":{"rendered":"https:\/\/lesliegilmour.com\/?p=3108"},"modified":"2021-07-12T08:21:05","modified_gmt":"2021-07-12T08:21:05","slug":"what-is-an-seo-consultant","status":"publish","type":"post","link":"https:\/\/lesliegilmour.com\/what-is-an-seo-consultant\/","title":{"rendered":"What is an SEO Consultant"},"content":{"rendered":"\n

Page 2 of Google search results is a very lonely place. Hardly anybody goes there \u2013 only 0.78% of searchers<\/a>, to be more precise. No wonder it\u2019s a subject of one of the longest-running jokes in the SEO industry, saying that this location is the best place to hide a dead body. <\/p>\n\n\n\n

On the other hand, the top 3 Google search results manage to scoop a staggering 75.1% of all clicks, while most users don\u2019t even scroll past the 5th result. <\/p>\n\n\n\n

These couple of stats make a pretty strong case for why you should do everything in your power to get on the first page of Google, as that will result in more traffic, more clicks, more conversions, and subsequently, generating more revenue. <\/p>\n\n\n\n

Sounds great, right? <\/p>\n\n\n\n

Now that you understand the importance of Google rankings let\u2019s discuss how you can catapult your website to the first page of Google search results and what steps you should take to achieve that goal, and why an SEO consultant role is crucial for the entire process. <\/p>\n\n\n\n

A Powerful Three Letter Word <\/h2>\n\n\n\n

SEO or search engine optimization is a set of marketing activities whose purpose is to help you improve the visibility of your website on search engines by boosting its rankings. <\/p>\n\n\n\n

As a result, SEO allows you to organically reach your target audience and increase both the quality and quantity of traffic to your website. <\/p>\n\n\n\n

Simply put, if you want to stay top of mind with your audience and potential customers, your website has to be well-optimized in such a manner that it provides clear and relevant answers to their questions and effective solutions to their pain points. <\/p>\n\n\n\n

Google is practically an intermediary between you and searchers, and its main concern is providing people who use it with the best and most relevant search results fast. <\/p>\n\n\n\n

This means that you should know Google\u2019s rules and guidelines<\/a> in order to best optimize your content so that the search engine can serve the most relevant resources for every individual search and provide an exceptional user experience. By doing so, you\u2019ll be rewarded with top ranking and a surge in high-quality traffic you can easily convert. <\/p>\n\n\n\n

The trouble lies in the fact that there are literally millions of websites writing about the same or similar topics, and all of them are your competitors that you have to outperform in order to rank above them. And that\u2019s where SEO comes in.<\/p>\n\n\n\n

What Is SEO Consulting?<\/h2>\n\n\n\n

It\u2019s obvious from our brief definition of SEO why you should implement this discipline into your digital marketing strategy. <\/p>\n\n\n\n

However, we should explain how it works in greater detail so that you can understand why you absolutely need an SEO consultant<\/a> if you want to successfully leverage the power of search engines for increasing brand awareness and putting your content in front of the right people\u2019s eyes. <\/p>\n\n\n\n

SEO consulting provides a wide array of SEO services specifically tailored to your website or company, and since optimizing your content for search engines is a complex task, it\u2019s best to hire an expert to build a strategy and manage the entire process. <\/p>\n\n\n\n

Basically, an SEO consultant is a professional who will make sure your website is optimized according to Google\u2019s guidelines. It\u2019s their job to improve your search engine rankings and visibility and bring you high-quality traffic. <\/p>\n\n\n\n

To understand to which extent this job is challenging, we\u2019ll mention some of the things your new SEO expert will be responsible for. <\/p>\n\n\n\n

On-Page vs. Off-Page vs. Technical SEO <\/h2>\n\n\n\n

First of all, SEO can be categorized into three types: <\/p>\n\n\n\n