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If you are a business owner, there will likely come a time when you decide to start doing some form of digital marketing. And while there are several tactics you can go for, there are two that come out top.<\/p>\n
Search engine optimisation and pay-per-click ads are undoubtedly the two most popular ones<\/a>. Both are very effective methods which, when executed properly, can dramatically increase your website\u2019s exposure.<\/p>\n Popular PPC advertising solutions include Yahoo Search Marketing and Google AdWords, and with the right ad, you can appear on top. Contrary to popular belief, the top ad does not necessarily need to be the highest paying one, which means you can outdo a bigger company, with the right ad.<\/p>\n SEO on the other hand is entirely different. It takes time, it takes practice, but a well-executed strategy can get you to the top, and keep you there. The more you invest in SEO, the better your site will do in the long term.<\/p>\n It is not as simple as plastering the words \u201cbest accountants in Ireland\u201d all over your website, though; SEO has a lot of strategies which can increase the chances of you appearing higher in search results.<\/p>\n Which one of these tactics is better, though? They are both brilliant solutions, that\u2019s for sure. The best one to use depends on your budget<\/a> and what your needs are; if you are willing to pay for traffic and need it quickly, PPC may be better than SEO. However, if you want to build up your search engine rankings over time and stay there, investing time and effort in SEO is the way to go.<\/p>\n If you\u2019re still unsure, there are a few key questions and pointers you can think about when it comes to deciding between the two.<\/p>\n Let\u2019s take a look at PPC first \u2013<\/p>\n A PPC advertisement dominates search engine results; users will see the first few paid advertisements before they see any organic results. They can of course choose to ignore them, but your name and offer will still pop up, and can stick in the minds of those who see them. This is a great way to increase brand awareness, and spread the word about your products and offers. Great for new companies who are looking for targeted traffic.<\/p>\n PPC gives you a lot of control when it comes to who will actually be exposed to your ad. You are able to let it appear only in certain regions, to a certain demographic or to people searching for a certain thing or using a specific keyword or phrase. Running a PPC advertisement allows your brand or service to be seen by the right people \u2013 your target market \u2013 and this level of visibility can truly pay off. The trick is of course to know how to do target research, and how to set up the ad properly<\/a>.<\/p>\n The drawback of PPC is that your ad will only be showing up as long as you are paying for it \u2013 when the money runs out, there will be no more ads. Certain keywords will also cost a lot, but with the right research, you can find keywords that have high search volumes, but the cost of a click is not too pricey.<\/p>\n When it comes to SEO, there are a few things which make it better than PPC advertising:<\/p>\nDo You Want to be Seen Easily?<\/h2>\n
Do You Want to Target Certain People?<\/h2>\n
Do You Have Cash to Splash?<\/h2>\n
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<\/p>\nOrganic Results are More Likely to be Clicked on<\/h2>\n